How the Virus Transformed the Way Americans Spend Their Money

There are some fascinating insights in here about how consumer spending has changed massively in the US in only a few weeks - and some clear parallels with what we’ve seen in the UK:

"As restaurants closed and people began staying home last month, grocery stores experienced a surge in demand. In a 7-day period that ended on March 18, grocery sales were up 79 percent from the previous year. There were runs on many household staples, including pasta, flour, toilet paper and soap. Processed foods and canned goods were back in vogue.

Sales have fallen since then, but they are still higher than normal for this time of year. Between March 26 and April 1, sales were up 7 percent. Among the biggest winners: online grocery delivery services and meal kit companies."

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